Thomas Dagg Gambles Responsibly
This summer we were approached by lg2 to execute a creative for their client, Responsible Gambling. With the composite work this project entailed, Thomas Dagg was the perfect photographer to tackle this job.
The concept was to create a portrait that had some parts of the person’s face scratched away - like that of a scratch and win card. The scratched away parts would reveal a sad, depressed expression from the same subject.
Have a look at some of the close up’s of the final shots. They truly showcase Thomas’s attention to detail! He and the team developed custom scratch cards from his images to develop the assets for the final composities. The elements you see in the detail shots below are the real deal that Thomas digitized and used to create the masks, the depth of the scratches, and the dust.
Photographer: Thomas Dagg
Tech: Ed Kowal
Assistant: Iago McEvenue & Isa Ransome
Wardrobe: Maeve McKee
H&MUA: Caroline Levin
Executive Producer: Pam Hamilton
Producer: Aarin MacKay
PA: Lauren Wheeler
Executive CD: Chris Hirsch & Nellie Kim
Writer: Ariel Riske
Art Director: Dylan Sivestro
Agency Producer: Andrea Wong