Kerry Shaw for Vegas Tourism
See for yourself! Check out the video overview of the installs to see the result. It’s analog but feels dimensional and movement-based.
A note from photographer, Kerry Shaw:
A few months ago, Agency R&R Partners approached me with the ultimate dream job; a collaborative production for their client, Vegas Tourism. They expressed interest in my work, but ultimately it was my use of vibrant colours, fluid elements and illustrative aesthetic in my instagram series, @foundinvoids continuous feed to which they felt most connected.
Working closely with Creative Directors Brett & Krista Brown, I was able to utilize my digital illustration experience to help flush out the concept. We created several lenticular installations, stills and motion pieces for this campaign that were publicized via a massive transit take-over in the city of London, UK - starting with Oxford Circus.
What is lenticular, you ask? Remember those glasses you could wear with the eyes that opened and closed? Early photo animation; the original.GIF. This technology began in the 1930’s and has made a recent comeback in advertising.
We shot the macro eyes (both stills and motion) at a studio located in Culver City, Los Angeles. the casting was crucial – finding real, expressive people with great skin, clear eyes and stunning irises. More than anything in the end - an ability to emote through the eyes without even the slightest movement. The lighting set up was complicated, to say the least. With numerous variations, the models had to physically climb into the lighting cave we built and have their head stabilized onto a grip. This certainly wasn’t an easy gig for the talent.
The post production on this one was the hero of the project. We spent a ton of time finding visuals that worked with each person’s iris. With so many elements inside, it was imperative we maintained the original feeling of the eye. A lot of time was dedicated to testing out the lenticular; deciphering if the eye should move or remain static. After plenty of large-scale test prints, toying with various colour transitions and late night deliberation, our vision was coming to life and we were ready to head into the final stages of digital illustration.
Meeting through google hangout, Brett and I worked through screen share and had check-in meetings every day to see where each piece was landing. Our partnership was paramount in this process. Together, we would verbally paint out the look - then I would go away to carry forth our vision. We spent over a month together in post production. Every day, painting and collaborating. Exactly what I love about my job.
Thanks to everyone involved!
Client: Las Vegas Tourism LVCVA
Agency: R&R Partners
Creative Directors: Brett & Krista Brown
Agency Producers: Gina Scalice, Geri Angelo
Director & Photo Illustration/Retouching: Kerry Shaw
Skin Retoucher: Robin Nowoczin [she’s Toronto based]
Production/Producer: Lisa Wieneke
DP: Steeven Petitteville
Gaffer: Mike Kelly
Key Grip: Mike Enriquez
Dimmer Board Operator: Kyle Boorman
Digital Tech Stills: Nick Leadley
Asst. Producer: Kristina Kondrath
Casting Agent: Blok M Casting
Makeup: Dana Delaney
Talent: Harry Davis, Zachary Green, Juliet Jariere Turley, India Grasso, Alexandra Reid
Production Crew: Austin Bardowell, Nathan Fletcher, Kyle Shafia, Bradley Rochlitzer
Studio: Smashbox Studios